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It's every internet marketer's dream to produce a web video that hits viral overdrive. But, there's more than just making and submitting a video. In this article I take a look at some of the factors that can help make a web video go viral.
A viral event happens when a product receives publicity naturally through online word-of- mouth. But, there's a difference between viral and word-of-mouth. Viral is exponential; a user will tell 5 to 10 others and each one of those users will tell 5 to 10 more. Word-of-mouth is simply telling 5 to 10 others who may or may not pass the information on—a much slower process.
For a business, the time factor is even more critical. That's why social media sites and your web videos can combine into a powerful marketing duo.
Social media websites like FaceBook and Digg, and video sites like YouTube fuels the viral movement. Web videos in particular can gain massive popularity and be viewed by millions of users in a short period of time.
Below are a few basic techniques to help you create your own viral web videos.
Be Intentional
Plan your content in advance. Setup an editorial calendar with release dates to keep you on task. Do you sell software? Record short video snippets on how to properly use your software.
Read the article here: Cook up a Viral Video
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