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Video marketing is a relatively new trend in the area of ever-changing, innovative marketing strategies. It's at the intersection of digital video and traditional internet marketing strategies.
Video marketing cannot and does not replace or substitute existing internet marketing strategies — strategies like affiliate marketing, article marketing or pay-per-click campaigns. However, it adds great value and can significantly leverage these existing marketing techniques.
Traditional internet marketing, or Web 1.0 marketing, involved product and service marketing through static interaction, primarily text based web pages. "Brochure-ware" pages were just an extension of the traditional advertising model. Web 2.0 has turned this concept on its head. Potential customers are no longer restricted to reading static text about products and services. In other words, potential customers can interact with you—and the content you publish.
Enter video marketing, which plugs video into the interaction — giving Web 2.0 a whole new dimension. Despite the social characteristic of web 2.0, it still lacked the all important face to face interaction. This is where video marketing comes in. It allows you to blend your message and personality into the consumer's online experience, influencing the consumer in their buying decisions.
Read the article here: Benefits of Video Marketing
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