Web Video Marketing – Web 2.0 Style

The recent explosion of in the popularity of web video has opened up new avenues and opportunities for online marketers.

In July 2007, over nine billion videos were viewed alone by U.S internet users alone. This is expected to grow significantly over time. In a recent report tubemogul.com reported that the Interactive Advertising Bureau estimates that more than 50 per cent of the US population will watch video online next year. The possibilities of web video marketing are endless.

Below I outline a few tips for using web video to market your website or product.

Creating video content is not a "break the bank" activity. In fact, both PCs and Macs ship standard with video editing software. All you need is a digital camera and you're almost ready to make your own videos. First, you'll need a plan.

Think about your website. Now, focus on what makes you unique. At this point, don't think about your product or service offering. Think about how your uniqueness can solve a customer's problems. In fact, the less "advertisy" your video the more people will warm up to you. Your video content will be the key to your success. Most viewers will forgive a more amateur web video if the content is entertaining, original and useful.

Your ultimate goal when producing web video is to foster viral marketing. You don't have to go to the extreme to create viral content. Do you have new theories about your industry? Do you have a different angle than your competition? People like new, different, and original.

Once you produce your videos, it's important to get them online as soon as possible. There are services, such as TubeMogul, that will do this for you. Or you can do it yourself. The reason you want to get online as soon as you can is because everyone else is getting online—as soon as they can. The goal is new and fresh. You don't want to submit content that's already been submitted.

To help prevent your video from getting buried in the thousands of other videos, be sure to research your keywords, or tags, to make sure users can find your videos in a web search.

Finally, pull out all the stops when you start marketing your videos. Don't be bashful. Post them on your website, on your blog and give people the option to bookmark it on social websites such as Digg and Delicious.

 

 

Written by: David C Skul - CEO

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