Benefits of Video Marketing

Video marketing is a relatively new trend in the area of ever-changing, innovative marketing strategies. It's at the intersection of digital video and traditional internet marketing strategies.

Video marketing cannot and does not replace or substitute existing internet marketing strategies — strategies like affiliate marketing, article marketing or pay-per-click campaigns. However, it adds great value and can significantly leverage these existing marketing techniques.

Traditional internet marketing, or Web 1.0 marketing, involved product and service marketing through static interaction, primarily text based web pages. "Brochure-ware" pages were just an extension of the traditional advertising model. Web 2.0 has turned this concept on its head. Potential customers are no longer restricted to reading static text about products and services. In other words, potential customers can interact with you—and the content you publish.

Enter video marketing, which plugs video into the interaction — giving Web 2.0 a whole new dimension. Despite the social characteristic of web 2.0, it still lacked the all important face to face interaction. This is where video marketing comes in. It allows you to blend your message and personality into the consumer's online experience, influencing the consumer in their buying decisions.

Benefits of Web Video Marketing

Video has an inherent appeal to audiences. Most of us want to "see" something before we want to "read" something. In the context of internet marketing, video can be used to enhance the consumer experience by educating the viewer about product or services, putting a face on a company, and building a company brand.

A video that demonstrates how a product works, with customer reviews, would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text simply cannot do, ultimately influencing buying decisions.

On the flip side, video can also turn away customers. How? If a video doesn't show what a buyer needs, or doesn’t appeal emotionally, like a television station they simply click to something else. In the new world of social and interactive marketing, it's still better to have lost a customer rather than have dissatisfied customer.

The "on-demand" characteristic of video marketing is another great benefit. Videos can be downloaded and viewed anytime. Instead of losing customers to potentially boring text, they can take your information and view it when they want, even offline.

There are many benefits to video marketing. Not the least of which is an additional marketing message outlet. The more outlets you use, the more customers you will reach.

 

 

Written by: David C Skul - CEO

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