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There's no doubt, web users are expecting more from websites. You must stand out. If you want to stand out, you need to start thinking beyond the norm. If everyone's doing it, everyone's the same. With the development of Web 2.0 technology and cheaper audio and video software, it's now cheap and easy to add sound and video to your site.
In this article I focus on audio only. You have a number of choices when adding website audio. You could find an affiliate radio station and stream it to your website; or you could add a playlist of music you think visitors to your website will like; or you can create your own content.
The best, and most unique, way to catch visitors' attention is to create your own content. Start by exploring your competition. Are they adding interactive content? If so, how often do they update? Is the content informative or is it content disguised as a pitch?
If you want to get famous, or at least viral, focus on content for content's sake. Resist the temptation to sell. You need to establish credibility before you try to lead visitors into your sales cycle. Who wants to listen to commercials? Nobody. Don't make your content into a commercial. In general, the most popular audio content is humorous, informative, or contrarian.
How-to and information sharing is the safest starting point. Why safest? You have to get to know your audience before you can throw in humor or controversial advice. Warm up to your prospects first. Let them know what you know about your topic. Help first. Sell later.
Read the article here: Website Audio - Listen up for More Traffic
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