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Today's internet has ushered in an era in which producing and publishing your audio, in the form of a podcast, has never been easier. Only a few years ago, reaching a target audience with audio would have been expensive and time consuming.
What is a Podcast
A podcast is simply an audio file, usually in MP3 format, that users can listen to on their computer or with any MP3 player, not just and iPod. The word podcast was originally associated with Apple's iPod but is no longer specifically associated with the iPod player.
Now, thanks to cheap digital recording equipment and software, you can produce audio from your home at very little cost. And while anyone can publish audio files, a business can use audio to open up communication channels, provide customer support, and establish a niche expertise within an industry. Of course, it takes a certain amount of practice and skill to produce captivating podcasts. But, if you're willing to put in the effort, you'll find that producing videos is exciting and fun. If you have a computer with a microphone, built in counts, and basic audio editing software, you can make your first podcast.
What's great about podcasts is that you can create RSS feeds that users subscribe to which notify them when your new podcasts are available for listening. That brings up an important point. You can't publish one podcast and hope to attract a following. Multiple podcasts with quality information is what will build your subscriber base.
Read the article here: Why Publishing your First Podcast is Beneficial to your Business
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