3 Things to Consider Before Using Web Audio

There are three concerns, or questions, you need to consider before adding web audio to your media arsenal. The first question you need to ask is what's the purpose of my recording? Second, you need to decide the proper output format for your audio file. Properly formatting your file will allow the most users to listen. Also, whether you decide to use embedded audio or streaming audio will affect your server requirements. The last, and maybe most important, issue you will need to consider is your audience.

Before you create your audio recording, you will need to decide your recording's purpose. Too many recordings, or podcasts, are created without any planning or foresight. There are probably many topics that you are qualified to talk about. But that doesn't mean you should talk about all of them. Because podcasting is so widespread, your best option is to try to reach and underserved audience or introduce something new—or at least a new take on something old. Instead of trying to reach a massive audience, go for a small and focused group. Smaller audiences tend to be more loyal, especially if you're giving them something they want to hear.

Once you have your purpose, and topic, you'll need to pick an output option. Your choice of file format can greatly impact the quality of the audio. If you're speaking only, the MP3 format is the best. It's the most portable format and one most people are comfortable with. Whichever format you choose, you will need a good microphone and a decent sound editor to create your final product.

Once you've created your final recording, it's time to deliver it. You have two options for delivering your audio file. The easiest way is to embed the file into your source code which you will link to from a web page. Listeners will click on the hyperlink to download the file. Embedding the audio eliminates the need for any special software. This method works well for short web audio recordings.

For longer audio, you may need streaming technology. By streaming your audio content, the reader can start playing the recording right away instead of waiting for it to download. This method requires special software to be installed on your server. Streaming audio is great for listeners with broadband connections.

There's no way to know exactly your audience's equipment. Newer computer, especially PCs, come equipped with Microsoft Windows Media Player which can comfortably play MP3s as well as native Windows formats. Mac users will be able to play QuickTime files as well as MP3s. Your best option is to stick with an MP3 format with the option. If you have the time, you can offer your recording in a variety of formats and let users choose the best one.

 

Written by: David C Skul - CEO

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