Why Publishing your First Podcast is Beneficial to your Business

Today's internet has ushered in an era in which producing and publishing your audio, in the form of a podcast, has never been easier. Only a few years ago, reaching a target audience with audio would have been expensive and time consuming.

What is a Podcast

A podcast is simply an audio file, usually in MP3 format, that users can listen to on their computer or with any MP3 player, not just and iPod. The word podcast was originally associated with Apple's iPod but is no longer specifically associated with the iPod player.

Now, thanks to cheap digital recording equipment and software, you can produce audio from your home at very little cost. And while anyone can publish audio files, a business can use audio to open up communication channels, provide customer support, and establish a niche expertise within an industry. Of course, it takes a certain amount of practice and skill to produce captivating podcasts. But, if you're willing to put in the effort, you'll find that producing videos is exciting and fun. If you have a computer with a microphone, built in counts, and basic audio editing software, you can make your first podcast.

What's great about podcasts is that you can create RSS feeds that users subscribe to which notify them when your new podcasts are available for listening. That brings up an important point. You can't publish one podcast and hope to attract a following. Multiple podcasts with quality information is what will build your subscriber base.

If you plan to publish podcasts regularly you should invest in a good microphone to improve sound quality. I've owned several Logitech microphones which have worked well. There are also free audio editing applications such as Audacity available freely on the web. Free software is fine when starting out but will need to graduate to more sophisticated editing software as your skills improve.

Before you record your first podcast, listen to other podcasts to get a feel for the medium and to give you some ideas for your own. Is there anyone else in your industry who records podcasts? Having competition is great because you can get a feel for how they approach topics. You may even be able to "steal" a few ideas.

Once you have recorded and edited your podcast, you will need to upload it to your server or use a podcast hosting service. If you plan on making podcasts on a regular basis, you may want to get a dedicated server or keep your audio files on a separate server. Just like video, audio can eat up a lot of disk space and bandwidth. You may not have space issues at first, but you'll definitely notice as your subscriber base grows. And don't forget to create a podcast feed. You can create a feed and feedburner.com if your host can't or won't

What's the best way to get immediate exposure for your podcasts? By submitting them to file sharing sites. Include links to your audio library on everything you send out including articles, email, forum posts.

Many businesses assume podcasts are for kids passing around music. Not so. If you own a business, podcasting will establish you as a thought leader, driving sales and revenues.

 

Written by: David C Skul - CEO

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