Musings on the Podcasting Phenomenon

Most people think of podcasting as the various independent audio shows that can be downloaded from websites. Podcast topics cover every subject you can think of — from marketing to gardening.

Listening to podcasts is often referred to as radio on demand, similar to on demand television. There are endless options of content and programming. Listeners can decide when to listen, and where to listen, by downloading podcasts to a portable player such as an iPod.

Podcasting is having far-reaching effects on how we get our web content and is being used in new, creative ways. Web audio no longer represents downloading and sharing music files with your friends — as made popular earlier this century. Everyone from politicians to web marketers are now using podcasts to reach their target audience. Families are using podcasts to stay connected with each other while traveling for business or vacation.

Amateurs create podcasts on the fly as local, national, and global events unfold. Listeners are getting first-hand information from people who are in the midst of major events — often before the information hits the traditional media.

Like the niche cable access shows years ago, the ease of podcasting has allowed many individuals and businesses to produce their own weekly shows. There are thousands of industry news shows, talk shows, variety shows and even reality shows. Most podcasts are made by amateurs who feel the need to share something with their listeners.

As technology continues to advance and podcasting becomes easier, the rise in web audio content availability will grow exponentially. Broadband internet access will extend its reach creating podcast audiences all over the world.

Have something to say? Podcasting isn't the only option to reach a wider audience but it does provide a major outlet. If you own a business, podcasting is simply another outlet to reach clients and potential clients. Audio combined with writing and video will allow even the smallest marketer to reach a wide audience.

 

Written by: David C Skul - CEO

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