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Although search engine optimization (SEO) remains as important as ever, the ongoing development of Web 2.0 technologies has changed the way we look at optimization. Standard optimization techniques focus very little on the customer.
There has been much disagreement about what actually defines Web 2.0, a term coined by O'Reilly Media in 2004.
However, in the last three years there has been somewhat of a consensus on what Web 2.0 actually means. Most agree that Web 2.0 defines the internet as a platform where developers build applications uniquely tailored for the internet, rather than the internet having to adapt to suit the features of applications.
Thankfully, the nature of Web 2.0 means that good quality content gains popularity fast and has the potential to go viral. Web 1.0 techniques focused on getting links — Google's highest standard for link popularity. But, there has been a gradual shift in this technique.
Read the article here: Optimization Techniques for Web 2.0
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