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Social software designers are learning that designing for group behavior and interaction is more complex than designing for individual users. Especially in social network design, the unpredictability in user response and group activities can pose design difficulties. In order for a social network design to be successful, there are several basic principles that should be followed.
Engage the user quickly
"Seconds matter!" First impressions matter when users have millions of websites they can click to. You will need to make the core features of your network absolutely clear before distracting the user with too many peripheral features. Make sure there is a very short learning curve for users to be able to add content or change settings so that they can see the results quickly.
Continuing to engage users requires dynamic applications. In order to provide an ongoing quality experience across multiple sessions, the application must generate new content on a steady basis. One way that social network design can accomplish this is by exposing friend or contact activity. This is how MySpace and FaceBook have leveraged their technologies. As users become aware of how other users are interacting and using the network, this creates ongoing change and interactivity.
Read the article here: 3 Principles of Social Network Design
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