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If you feel that you can create web content with enough quality and originality to catch the attention of web users, you should explore the possibility of using social networking and bookmarking websites as a marketing tool.
The power of buzz marketing in the Web 2.0 world allows even the smallest business the opportunity to make a huge impact.
Founded in 2005 by Steve Huffman and Alexis Ohanian, social news website Reddit offers several interesting marketing possibilities. In essence, Reddit users post links to content and other users then give the content an up or down vote. Enough up votes and the link rises to the Reddit home page while a lot of down votes will condemn the content to obscurity.
Users can also leave comments about links to content related to you on Reddit. Be aware of this and choose your content wisely. You run the risk of creating a negative buzz about your website or product every time you post content. However, if you are successful and your content reaches the Reddit homepage, you can reach thousands of eyeballs, and hopefully clicks. Estimates indicate that a spot on Reddit's homepage has the potential to drive 10,000 visitors to your website in one day.
Read the article here: Tips for Getting Read on Reddit
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