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Web 2.0 marketing has made previous conventional marketing methods seem nearly obsolete. Trying to succeed in a Web 2.0 world means having to discard old marketing notions and embrace new ones.
If you are trying to figure out the secret to successful Web 2.0 marketing, here are a few creative concepts that are sure to get started in the right direction.
Your Audiences Matter more than the Markets
Unlike conventional marketing where the markets were the prime focus and the customers just fell in place, the web is all about audiences. People do not just want to come, buy and walk away. They want to be enlightened, engaged, and entertained. The only way you can succeed in that is by thinking of your web visitors in terms of an audience instead of merely regarding them as market to "pitch" every week.
Forget business; think entertainment
You cannot enlighten, engage, or entertain your audience if your web site looks and sounds like it came from an academic textbook.
Read the article here: Web 2.0 Marketing – 5 Concepts That Matter
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