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Web 2.0 and the varied technologies that accompany it offer businesses as well as customers opportunities to reach out to each other in ways that were never before possible. It has, in effect, turned the old marketing establishment on its head and created a new world that is characterized by horizontal innovation, absolute transparency and freedom of expression.
The internet is changing at an amazing speed. Understanding and embracing the new rules for Web 2.0 is imperative for any online business to survive and thrive in the next century.
The following 5 rules will help you grasp the Web 2.0 marketing phenomenon.
Read the article here: The New Marketing Rules for Web 2.0
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