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Change is good but not always easy.
If you have been involved in internet marketing, or marketing in general, the Web 2.0 landscape offers new and exciting opportunities. However, its very nature means that you may have to unlearn old methods to be successful.
The following are several Web 2.0 paradigms you will have to learn and adjust to.
First, the term Web 2.0 has been hyped for a couple of years now and, still to this day, isn't completely defined. However, for the purposes of this article we can safely say that Web 2.0 marketing is the use of social networking websites (e.g. Digg, Delicious, FaceBook, YouTube, Flickr) to promote a product or service.
The defining feature of all these websites is that the content is user generated. This presents excellent marketing opportunities, but it can also be a double edged sword. By putting yourself and your products in the Web 2.0 world you are giving anyone a free license to express their opinions about you and your product.
Read the article here: How to Adjust to the Web 2.0 Marketing World
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