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Although Web 2.0 has been publicized as the "next big thing", interestingly enough, it lacks a crisp definition. Web 2.0 refers more to the changes in the way the web is used as a platform by end users and software developers rather than an actual web technical specification update. In an increasingly mixed future, Web 2.0 represents just one phenomenon that is hard to define but is nonetheless here to stay.
With rapidly growing internet usage and an increasing number of web technologies being made available for and by businesses as well as individuals, the internet has become an important marketing platform. With the shift from limited bottlenecked distribution to infinite open distribution, Web2.0 is increasingly becoming a critical component of the infrastructure and strategy of every successful business establishment today.
Web 2.0 redefines the market and generates entirely new opportunities, making it important for marketers to have a better understanding of the way the web can be utilized and integrated with other marketing strategies.
Read the article here: Empower Your Marketing with Web 2.0
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