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Web 2.0 is a technology that is people centered. It is characterized by enhanced interactivity, social features, ease of use, quick reaction times and fast loading applications. It includes several innovations that have changed the way we use and even think about the Internet. Discovering new knowledge is made even more accessible and community based.
The two factors that have made Web 2.0 so successful are customer communication and measurement.
How Web 2.0 tools help in effective communication with customers
Low cost Web 2.0 communication and marketing tools help you reach out to clients and customers right across the Web. The focus is on transforming static Web sites into dynamic experiences that are constantly evolving enabling you to more effectively engage your customers with photos, audio and video as well as community generated content.
Blogs, Webcasts and podcasts are some of the better known Web 2.0 tools, which are successfully being applied by midsize and small companies. For entrepreneurs, these tools allow them to maximize the capabilities of the Web by advertising and marketing themselves to attract new customers.
Read the article here: Web 2.0 Marketing – Communicating and Measuring Results
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