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Let Yahoo! Answer your Marketing Needs

Yahoo! AnswersGood marketing opportunities can present themselves in the most unlikely places and Web 2.0 has opened up some very interesting opportunities for web entrepreneurs. One marketing avenue that is definitely worth exploring is participating in Yahoo! Answers.

If you publish websites or sell products on the web you will have built up a certain amount of knowledge in your related fields. With Yahoo! Answers you can share this knowledge with the world and market your sites or products at the same time.

Yahoo! Answers covers just about anything you can think of, from the mundane to questions about the meaning of life. It has been around since 2005, and as well as being an interesting and entertaining source of information, it is one of the best Web 2.0 promotion tools available.

No matter how specific your niche is, you should be able to find questions that you can provide informative answers to. As with all Web 2.0 promotion techniques, the better the content you provide, the better the results. Users have the ability to vote for your answers so the better your response, the higher up it will be on the page. And if it is really good, you will get the best answer slot.

So how can you actually promote yourself and your product with Yahoo! Answers? For a start you can create your own Yahoo! Answers profile, you can make contacts and even gain a fan base. The more good answers you provide the higher your rating will be with the ultimate aim being to become a recognized expert in your field.

Perhaps more importantly, the answer form includes the option to list websites as reference so you can include links to your own websites. And, of course, other people can list your website too if they think its good enough. This is an excellent way to gain traffic to your website. But, you'll have to proceed with caution. Only include links that are related to your answer—not affiliate or other spam potential links. Blatant spamming and marketing will not do your cause any good. Also, be sure to credit other websites too. This will show that you are a genuine contributor.

While Yahoo! Answers is a good way to boost traffic to a website, it is not as effective as an SEO tool. All direct links have the 'no follow' attribute which prevents the search engines from picking up on the links and crediting you with backlinks.

Nevertheless, Yahoo! Answers remains a very good means of Web 2.0 promotion so you should definitely add it to your Web 2.0 marketing arsenal.

David C Skul

 







Written by: David C Skul - CEO

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