Understanding Web 2.0 Terminology – Part 1

New technologies and trends always carry their fair share of jargon. Web 2.0 is certainly no different. If you want to market your websites and products in the Web 2.0 world, you will need to keep up with the lingo. Below are a few of the most common Web 2.0 words and phrases.

AJAX

You will see AJAX (Asynchronous JavaScript and XML) at work in most Web 2.0 websites. Basically, it allows a web page to request new data from a server and publish it on a webpage without the page having to reload entirely. It makes for a much more fluid user experience. However, it does make certain SEO techniques ineffective.

API

API stands for Application Programming Interface. An API provides the tools for building software applications. In Web 2.0, APIs allow for the 'programmable web' where online applications can be run through browsers with Google Documents being a prime example of a Web 2.0 application.

Blog

Blogs were one of the first types of Web 2.0 websites to go main stream. Basically, a blog is an online journal. There are millions, if not billions, of them out there covering just about every subject imaginable. What sets them apart from traditional websites is their content management and user comment ability.

Folksonomy

A mixture between 'folk' and 'taxonomy', folksonomy refers to the fact that web users can now define how things are classified and categorized on the internet using tags. As more users tag content, they are, in effect, defining a new type of organizational structure.

Mashup

Mashup in the Web 2.0 context refers to web applications that draw data from different sources to create one integrated tool. Mashups are seen by many as the Web 2.0 equivalent of portals. As ever, Google is leading the way with Google Maps being a prime example as it draws information from various sources to provide locations and information on businesses, services etc.

Participation

This refers to the collaborative nature of Web 2.0 and the fact that anyone can publish content on the internet, whether leaving a comment on a blog or editing a page in Wikipedia.

Social Media

Social media is an all encompassing term that describes most Web 2.0 services and social networking and social bookmarking sites. Social media makes it possible for users to contribute on the internet and share content and opinions with other web users.

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Written by: David C Skul - CEO

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