Understanding Web 2.0 Terminology – Part 2

In the first part of this article, I explained some of the most common phrases associated with Web 2.0. Here are some more explanations that should help you cut through the jargon.

Read/Write Web

The internet is no longer a place where users simply view content. Web 2.0 means that users can contribute and publish all kinds of content, thus the read/write web.

RSS

RSS (Really Simple Syndication) is a web content syndication format that allows you to publish and distribute web content. RSS feeds allow updates to be delivered to subscribed users' desktops.

Social Networking

This generally refers to activities on Web 2.0 websites such as MySpace and FaceBook. These websites allow you to connect and communicate with new and existing friends and colleagues, share information, join groups and more.

Social Bookmarking

Social bookmarking websites allow you to bookmark web pages you like on the internet and share these pages with other people. Commonly, they also allow users to vote for and against web pages. Votes for will increase a page's exposure while votes against will usually send a page into obscurity. Popular social bookmarking websites include StumbleUpon, Digg and Reddit.

Tags and Tagging

Tags are changing the way things are categorized and organized on the web. Putting it simply, a tag is a category name and they are commonly used on Web 2.0 websites such as Technorati. In keeping with the collaborative nature of Web 2.0, tags are generally user-defined.

Tag Clouds

You have probably seen some of these floating around the web. These, basically, look like a jumble of random words of different sizes. Well, each word is a tag, and the bigger it is the more popular that category is on that website.

Wikis

By now you will certainly have come across some wikis online, with Wikipedia probably being the most famous. Basically, Wiki is software that allows information to be published on a website that can be edited by anyone.

Viral Marketing

Every Web 2.0 marketer or website publisher dreams of their marketing message or content going viral. When content goes viral in the Web 2.0 world it means that it shared between a large number of people through word of mouth.

The explanations provided in these two articles go some way towards helping you understand the Web 2.0 world. Web 2.0 trends and technologies are changing fast so read up on trends regularly if you want to market effectively on today's internet.

 

Written by: David C Skul - CEO

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