Top Ma.gnolia Marketing Tips

Ma.gnolia is a powerful website traffic driver. Once someone bookmarks your page on a social site like Ma.gnolia, the likelihood of that person coming back is much higher than a typical browser bookmark.

Even the best search engines can’t deliver exact results. While most search engines can give you a good starting point, they can only give you a best guess.

With Ma.gnolia and other social bookmarking websites, members save websites as bookmarks, just like a browser bookmark only with a twist. Users also "tag" bookmarks. What is tagging? It's assigning labels, or keywords, to bookmarks that make them easy to be found again and shared with other people.

When searching Ma.gnolia, visitors click tags that other people have chosen and look at the websites other people think are worth saving. It's basically a human organized bookmark collection that's as easy to use as a search engine.

However, because of the human nature of Ma.gnolia, you will only find content that people like and they think other people will like. As with other social bookmarking sites, quality counts. So, if you can produce something that catches Ma.gnolia users' attention, you have the potential to drive a lot of traffic to your website.

There are a few ways to increase your exposure on websites such as Ma.gnolia. First, make sure you have a Ma.gnolia button at the bottom and top of the content pages on your website that might be of interest to Ma.gnolia users. Avoid using ads on these pages and focus on the content. The main goal should be to get people into your sales process, not encourage them to buy other people’s products through advertising.

Although good written content remains extremely popular, consider adding audio-visual content to your website. You should also encourage repeat visits and increase your future marketing possibilities by offering an RSS feed and/or an opt-in newsletter.

There is no tried and tested method that will guarantee your success on social bookmarking sites like Ma.gnolia. Of course, nothing matters unless you produce content that interests users enough to bookmark and visit your website. Focus on your content and the traffic will follow.

Ma.Gnolia and other social bookmarking websites offer a streamlined process for finding relevant and useful information. If you can provide the kind of content that users appreciate, you will encourage click through, get back links, and establish your credibility.

 

Written by: David C Skul - CEO

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