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The term blogging is so common today — it's hard to imagine that just a few years ago it was the realm of personal musings on everything from pet hamsters to the latest movies.
Today, blogging has become a critical business marketing strategy. Businesses blog to market their products and services, to build a client following, and to keep their readers informed about the product, service, and industry news.
For business owners who haven't jumped into the blog phenomena, there’s bad news and good news.
The bad news is that if you haven't started blogging, you will have to play catch up. You may have lost online market share. It's true that those who start first online are the first to establish their brand. Instead of spending a fortune on launching and revamping local advertising campaigns, your competition has already gained considerable online exposure. In fact, your competitions' customers may not even know you're a competitor.
The good news is that blogs are simple and easy to create for even the most technology neophyte. You'll be playing catch up but it won't take you long to get in the game.
Read the article here: Getting Your Business on the Blogging Bandwagon
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Web 2.0 Advertising – Crucial in a Word of Mouth World - Video