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When the late 1990s dotcom bubble finally burst, many people were left scratching their heads wondering if the internet was really a viable profit channel. Website developers sought work in different fields and advertisers turned away from the internet as a promising advertising medium.
But less than a decade later, things have changes. After the slump in internet advertising the last five years, spending has steadily been on the increase. In fact, internet advertising revenues are rising at astronomical rates.
Since online advertising revenue hit a low in 2002, it has been recovering nicely as advertisers' confidence has recovered. But web advertising spending remains in the shadows of traditional advertising media such as television and print.
However, the winds of change are altering that picture. The Web 2.0 revolution has steadily refocused advertisers' attention on the potential of social networking to reach large groups as never before.
Read the article here: Web 2.0 Advertising Revenues Rising
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