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Internet advertising revenues have risen dramatically in the past year as advertisers have begun to recognize the potential of Web 2.0. However, many pundits see another internet bubble looming. Could this happen again or has the new internet crowd learned its lesson?
Although it's impossible to know for sure, all signs are pointing to dramatic increases in online advertising revenues in the next five years.
However, web developers, entrepreneurs, and advertisers have proceeded more cautiously this time. The resilience of the web as a viable advertising medium has revealed itself in the fact that revenue has been growing steadily since 2002, despite economic and geo-political uncertainties.
Now, Web 2.0 has caused that steady growth to accelerate significantly. Web 2.0 has transformed the way advertisers are viewing the internet.
Advertisers can now target potential customers much more effectively on websites such as FaceBook and MySpace. What's more, the possibilities of online video and audio have only scratched the surface.
Read the article here: Is Web 2.0 Another Dotcom Bubble
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