Lens Building & Money Making in a Web 2.0 World

Squidoo, one of the most revolutionary sites to emerge from the Web 2.0 phenomenon, can best be described as a cross between a mini site, a MySpace page, and a blog. If you are looking for a free and fast way to build traffic and make money online, this is it! Any internet marketer who is not building lenses on Squidoo is missing out on one of the quickest and easiest money making opportunities.

Intimidating as it may sound, a Squidoo 'lens' is just a simple one page website on Squidoo. To build a Squidoo lens all you need to do is write an article pertinent to your area of expertise, put it together on one page, and submit it. Squidoo offers a range of innovative tools to make the whole process simple, easy, and very creative. This simple one-step process establishes you as an expert in your field, and if your article is interesting enough, it will send the right kind of traffic back to your site.

Here are a number of pertinent facts about using Squidoo and the many ways you can use your Squidoo lens to build traffic and make money online:

• Squidoo lenses are remarkably easy to build. Even if you are a novice to website or blog-building, you could create your Squidoo lens and have it up and running in less then twenty minutes.
  
  
• Squidoo lenses are built around modules. Depending on what you intend using your lens for, there are dozens of modules to choose from including the more popular modules for YouTube videos, modules for making lists or modules for Ebay and Amazon auctions.
  
  
• Squidoo lenses are very highly ranked on Google, offering you a fantastic opportunity to build backlinks to your primary company website.
  
  
• You can also use Squidoo lenses to generate traffic to your primary blog by using the RSS feed module. When you load the RSS feed from your blog, Squidoo lenses automatically update as you revise your blog.
  
  
• Squidoo lets lens-masters use third-party advertising on their lenses. This means you could choose to promote your own company website or you could choose to promote your favorite affiliate product.
  
  
• Squidoo’s main revenue is earned from affiliate advertising with several sites including Google AdSense, Ebay, and Amazon. They monitor the earnings of every module and will split 50% of the profit with the creator of the lens.
  
  
• You can use Squidoo’s Ebay module to select products on Ebay by seller or by keyword. If you are marketing a lot of products on Ebay, this is a great way of generating free traffic to your auctions.

 

Written by: David C Skul - CEO

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