Is Web 2.0 Advertising Already Dead?

Web 2.0 is gaining speed online but the advertising facet may already be dead. Advertisers are apparently struggling to find sites to advertise on and web site owners are contemplating on whether they benefit from advertising or whether advertising will damage their reputations.

Social media sites are inherently anti-advertising and marketing. Advertisers, instead of adjusting their messages to fit the medium, have simply ported existing advertising ideals online. However, most people tune out, turn off, or ignore advertising.

The same holds true for the internet. Advertising began on the internet with banners and flashing objects. While they still exist, visitors quickly began to tune these advertising methods out. In response to this, advertisers started the pay-per-click industry.

Pay-per-click was a brilliant marketing scheme that Google took to another level with their Adwords and Adsense programs. Web site owners were benefiting from this and so too were advertisers. However, over the last few years even this idea has tapered off drastically.

It is simple; people do not like to be bombarded with advertising. The huge web 2.0 wave is having tremendous difficulty turning huge numbers of site users into cash. Many of these new web 2.0 sites like YouTube and Facebook have built up highly touted web sites with loyal customers. Moreover, they have done so without any revenue streams.

The problem with building up such a huge web site without using advertising is that almost every content business thus far in history has survived because of advertising and subscriptions. Although these sites are attracting large numbers of visitors, how much longer can this go on without some kind of advertising?

Many sites are timid to introduce web 2.0 advertising to their sites because of the excess of other sites out there that do not use advertising. There is the fear that by introducing ads to a site, it will lose all of its existing visitors. This creates a perfect world for the smaller sites. As the bigger sites lose visitors due to advertisements, these visitors make their way to smaller, niche sites that have less focus on advertising.

While this is a good way for technology to develop, it is not a sustainable business model. Advertising may be in flux on many Web 2.0 sites but smart marketers and site owners will innovate to introduce new and exciting advertising opportunities. It may seem like advertising is dead online. It is only changing into something better.

 

Written by: David C Skul - CEO

Back to Articles | Next Article | Relativity | Watch the Video

Sign Up for Our Newsletter

Do you want more? Do you want to be notified of new blog postings and other exciting developments weekly? Do you want the competitive edge over your marketplace?

Sign Up for Our Newsletter and get Free Gifts when you Sign Up and Confirm Your Subscription:

Name:
Email:

• Monthly Updates and Informative Articles and Videos from our team of experts.
• White Papers and Free Training Offers
• Special Discounts and Incentives on our Services and Products
• Special Discounts and Incentives from our Channel Partners
• Monthly Prizes and Incentives for Blog Postings
• Much, Much More

Have questions or suggestions?

Contact Us By Email:

Email :
Company:
Name:
Phone :
Site URL:
Question or Request:
	I have read and agree to the terms of service