Web 2.0 Offers Unique Advertising Opportunities

There was a time when advertising on a website consisted of having a banner designed and paying a website to display it. However, with Web 2.0, all of this has changed. In this article, I examine some of the advertising alternatives available.

Advertising on social networking websites such as FaceBook or MySpace allows advertisers to target potential customers effectively, but the way in which the ads appear remains fairly traditional. In most cases, ads appear as banners or smaller button ads. One more innovative approach that FaceBook uses is to pay to have ads included in a user's news feed. News feed ads are more subtle since they don't immediately look like advertising.

However, other social networking sites are coming up with more innovative advertising ideas. Many of these ideas are in their infancy and may prove to be effective at least in the short term.

Reddit dot com, for example, has been accepting advertisements since March 2007. Just as Reddit users can vote negatively or positively for internet content, they can also vote for and against ads. In theory then, if an ad is popular it will get more exposure, if not it will be buried. However, social networking community users typically don't like advertising to begin with. Displaying ads to a very anti-ad crowd may not be the best idea.

StumbleUpon.com offers another interesting advertising alternative. You can pay to have a certain number of StumbleUpon users access your page every day. Again, they can vote for or against your page. If you get positive votes this will drive more traffic to your site and can be very effective if your content is deemed good enough.

Web 2.0 is about interactivity and the SEO blog community site Threadwatch dot com is one website which has been experimenting with interactive ads. Interactive ads allow users to post comments in a thread about your ad or your product. This is a good idea if you're confident your product will receive positive feedback. But thinking your product is good and others thinking your product is good can be worlds apart.

TechMeme dot com keeps readers up to date with the latest technology news from blogs around the world. Similar to Google, it has a "sponsored" column on the right side of its pages. However, these aren't traditional ads but, rather, links to relevant posts on the sponsors' blogs.

Just when you think advertising couldn't evolve, it's doing so already and at a much faster pace than expected. But, the future only knows what's in store as technology users become more and more hostile to advertisers.

 

Written by: David C Skul - CEO

Back to Articles | Next Article | Relativity | Watch the Video

Sign Up for Our Newsletter

Do you want more? Do you want to be notified of new blog postings and other exciting developments weekly? Do you want the competitive edge over your marketplace?

Sign Up for Our Newsletter and get Free Gifts when you Sign Up and Confirm Your Subscription:

Name:
Email:

• Monthly Updates and Informative Articles and Videos from our team of experts.
• White Papers and Free Training Offers
• Special Discounts and Incentives on our Services and Products
• Special Discounts and Incentives from our Channel Partners
• Monthly Prizes and Incentives for Blog Postings
• Much, Much More

Have questions or suggestions?

Contact Us By Email:

Email :
Company:
Name:
Phone :
Site URL:
Question or Request:
	I have read and agree to the terms of service