Is Web 2.0 Another Dotcom Bubble

Internet advertising revenues have risen dramatically in the past year as advertisers have begun to recognize the potential of Web 2.0. However, many pundits see another internet bubble looming. Could this happen again or has the new internet crowd learned its lesson?

Although it's impossible to know for sure, all signs are pointing to dramatic increases in online advertising revenues in the next five years.

However, web developers, entrepreneurs, and advertisers have proceeded more cautiously this time. The resilience of the web as a viable advertising medium has revealed itself in the fact that revenue has been growing steadily since 2002, despite economic and geo-political uncertainties.

Now, Web 2.0 has caused that steady growth to accelerate significantly. Web 2.0 has transformed the way advertisers are viewing the internet.

Advertisers can now target potential customers much more effectively on websites such as FaceBook and MySpace. What's more, the possibilities of online video and audio have only scratched the surface.

Changes in the behavior of internet users and the ease and safety in which they can make purchases also speak well for web advertising. Ten years ago, the thought of buying anything online was alien and frightening to most people. Not so today. A large number of people now make their purchases online and even manage their finances online!

Another noteworthy trend is that America's youth, for the first time, now sit in front of the computer more now than in front of the television. Advertising revenues from traditional television, radio, and print media are still much higher than web advertising revenues. But this scene is changing fast. As users shift away from traditional media outlets, so too will advertisers' dollars shift to follow suit.

At least for the foreseeable future, more companies will turn to the internet to broaden their advertising budgets. Despite security issues and the anti-advertising culture that so many social networking sites have fostered, advertising online will soon become the dominant force it's shaping up to be.

 

Written by: David C Skul - CEO

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