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Web 2.0 technologies have brought business and consumers closer together than ever before. Instead of bombarding the internet and traditional media with advertisements, businesses can now reach potential customers in much more subtle and sophisticated ways.
Perhaps more importantly, consumers can now interact directly with businesses and increasingly shape the directions businesses are taking. Web 2.0 possibilities, such as blogs, RSS feeds and other two way interactions, are allowing businesses to give their customers a voice that helps them improve their products, sales, and customer satisfaction.
However, if you decide to engage with your customers using these techniques, you will have to take the good with the bad because you will receive both positive and negative criticism.
The following are some of the best ways you can increase interaction with your customers using Web 2.0:
Blogs – Thousands of companies have already embraced blogs as a way of interacting with customers. A blog could be about a particular product or service or group of product or services. While keeping customers up to date, blogs also allow customers to post comments and leave feedback which can be responded to.
Read the article here: Using Web 2.0 to Out Serve Your Competition
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