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Knowing your customers is vital to understanding nearly everything about your business — your product and service offerings, your marketing plan, and your customer service. If you run an online business, there are various tools to help you monitor your customer's activities and help you sell more successfully.
The arrival of Web 2.0 has opened up many new ways that you can monitor how your customers interact with you and when they do it. Advanced web analytics help you track everything from unique visitors and most popular pages to processed and abandoned sales. Google provides an interactive analytics package at an attractive price — free.
Read the article here: Monitor Your Customers with Web 2.0
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