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You can't talk about Web 2.0 without talking about viral marketing. Viral marketing is the most powerful element of Web 2.0 marketing.
Basically, viral marketing refers to the marketing of a product naturally by word-of- mouth on internet communities such as social media websites. But viral marketing is much more than word-of-mouth marketing. Viral marketing can spread much more quickly and reach way more people than word-of-mouth can.There are two stages to viral internet marketing. The first stage is content generation. This is the most difficult and time-consuming stage, as it should be. There's one thing web users loathe…boredom. Mass media advertising has numbed us to most information online. Trust is earned only by proving that you have something important, informative, or funny to say.
Once you've decided on your content, you'll have to expose it. There are several methods to expose your content and generate initial interest. First, your content should be found on the most popular Web 2.0 sites—YouTube if applicable, Digg, Reddit, FaceBook, MySpace.
If you're able to get an initial interest, you should see your piece increase in page views. If not, don't sweat it. Back to the drawing board for more content. Remember, this is really a trial and error system. Create, test, measure. You'll know within a few days if your piece has picked up enough notoriety. If it hasn't, leave it and move on.
Read the article here: Web 2.0 and the Power of Viral Marketing
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