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Improving search engine rankings is a key goal for most bloggers. However, focusing on search rankings for the sake of rankings can seriously affect content output.
Below are tips on how to maintain high content quality and improve search rankings simultaneously.
The Significance of Keywords
Using relevant keywords in blog posts is the simplest and most commonly used technique for optimizing for search engine. Here's the problem with keyword optimization. If you're trying to fit a keyword into your blog post, you'll tend to over optimize. This is especially true if you don't have much subject knowledge.
To overcome the over optimization dilemma, others say the trick is to put keywords as close to the beginning of the text as possible. While good in theory, it also tends to miss the point of blogging, which is to provide quality content.
My take is to focus on the content. Search engines are coming down hard on webmasters who "keyword bomb" their websites.
The best way to optimize for keywords is to include them in your content (i.e. articles, news releases, reports) titles.
Read the article here: How to Optimize Your Blog for Search Engines
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