Steps to Create a Web 2.0 Marketing Friendly Website

The good thing about creating a Web 2.0 marketing compatible website is that you don’t have to overhaul everything completely or immediately. Small changes introduced incrementally can be just as effective.

The following list describes ways in which you can take advantage of Web 2.0 marketing to outfit your website for maximum interactivity.

• Introduce yourself and tell people who you are. Setting up an 'About us' page that lists your skills and achievements endorses your credentials and helps potential customers know more about you and relate to you better
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• Install a blog and begin publishing a few high quality articles on a regular basis. Provide an action button for every article on your site which will take your readers to the submission page of a bookmarking site.
  
  
• Provide your users with a forum for meeting and discussing your services and products. Get your forum registered at BoardTracker, a forum search engine
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• Give your users the opportunity to rate and review your products; this will help you manage your inventory as you can add or remove inventory based on customer reviews or opinions.
  
  


• Providing RSS feeds for newly launched products, forum postings or blogs will provide potential customers with teasers of your content. Interested users will scan your teasers using RSS readers and if it draws their attention, they will be tempted to visit your site to glean some more information.
  
  
• Publish your feeds at Feedburner. Feedburner provides an advertising network for all RSS feeds, which enables you to monetize your contents if they are of high quality.
  
  
• Include a ‘Send to a Friend’ link in every web page on your site. This link makes it easy for users to send the article or product description page to any recipient via e-mail.
  
  
• Create a few short, new product videos or how-to videos. Give them "link bait" descriptions and catchy titles as well as appropriate tags that will help them be found easier. Post them on any social video sharing sites such as Google video or YouTube, making sure you include your site URL on the start and end frames that introduce yourself.
  
  
• Providing embedded links to the video sharing sites in your web site will save your storage space and bandwidth.
  
  
• Social photo sharing sites such as Flickr can be used to share pictures that pertain to the content on your site. Use catchy titles, creative descriptions and tag techniques.
  
  
• Create a MySpace page and spend time everyday on building your online social network.
  
  
• Provide your users with an action button that enables them to directly post blog articles to Digg, a popular news ranking site. Articles that are well dug can potentially bring traffic to your site and give you a valuable backlink
  

 

Written by: David C Skul - CEO

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