Content Portability – What are the Implications

In the Internet's early days, Web content was primarily written and exclusively posted on static web pages. It could not be read or accessed through any other site.

However, that has changed as web content can becomes more fluid. Dubbed the 'Cut-and-paste Web', it signifies a web where any reader can manipulate content — customizing it at will. Web readers today control what they want to see and where they want to see it.

What this means is your content is becoming increasingly portable and a larger percentage of the activity associated with your site is actually taking place as a result of your content being from somewhere else.

Content's portability has important implications for site owners and web publishers. It alters everything about how the world views them, how they define their community, and how to go about adding new and trendy features.

If you haven't already, you will need to change your strategy to fit into this new phenomenon. As a website owner, you no longer take your message to the market. The market comes to you.

Instead of fighting your content's portability, accept it as opportunity to increase revenues, reach more markets, and establish a personal relationship with your customers.

Use the following strategies to make your site's content work for you, no matter where it is on the web.

Make Your Content Easy to Move

Get a handle on how to leverage tools and sites such as PageFlakes, WidgetBox, Netvibes, FreeWebs and iGoogle. Use them to make the content on your website portable so that other users can easily embed it into other websites and start pages. Expand your community base and extend the scope of your site by creating widgets and submitting them to start-page sites or widget directories for other users.

Change Your Metrics

With people increasingly getting access to and reading your content without actually visiting your URL, traditional metrics of page views and visits are rapidly becoming obsolete. You need to change track and use alternative measuring tools such as FeedBurner, which tracks RSS item use and RSS subscribers.

Consider Desktop Widgets

Besides being embeddable in other web pages, widgets are increasingly being placed on computer desktops. This increases your exposure tremendously as your widget serves as a constant reminder every time someone uses their computer. SpringWidgets and Yahoo Widgets offer great widget building tools as well as directories of places where they can be submitted.

Learn to Let Go

As content gets increasingly more portable, you will no longer have absolute control over what users can see or how they comment. This will be the hardest point to master. Many business owners broke out on their own because they wanted more control. Is that you? Letting go helps you focus on what's important to your customers.

 

Written by: David C Skul - CEO

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Other Resources: Those 642-523 professionals are appearing in 1Y0-456 first time after their 70-528 or 642-552 are not qualified for writing MB2-632 any time soon.

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