How to Secure Technology Funding Online

Securing technology funding may not be as difficult as you think. While traditional sources of funding such as grants and donations from government agencies and private foundations can be an excellent source of funding, there are other alternatives. And with the competition for grants being so competitive, it is well worth considering some online funding tactics for your technology needs.

Of course this is not an effective method for private businesses. However, for non-profit organizations it is a perfectly legitimate and potentially lucrative source of funding. There are a number of different strategies for raising technology funding online.

At the most basic level, you can simply add a button to your website and the facility for visitors to donate to your organization. This is often done using PayPal and PayPal even provides a ready-made button you can put on your website to facilitate this. This can be an ongoing source of funding with no upper or lower limits on the amount people can donate.

However, many non-profit organizations concentrate on actively going out and seeking funding. One tried and trusted way of doing this is through email campaigns. Any average non-profit organization that has been in existence for a few years should have a large database of contacts and supporters. An online fundraising campaign targeting these contacts and asking for help can be a good source of funding. Of course, this can only be done so often.

There are also a number of tactics that can encourage supporters to get behind a fundraising drive. For example, they are more likely to donate funds if there is an appeal deadline (e.g. funds must be received by April 10) or if there is a funding target. A counter on the organization's website and in emails showing how much of the target has been achieved can help to increase donations.

Matching gift programs also tend to be successful. These involve encouraging supporters to donate what they can to your fundraising drive. Their employer will then match what they donate thereby doubling the total amount of funding from that supporter.

Email and the internet offer all kinds of new opportunities for technology funding, by using technology itself. However, there is no particular method that will work for all organizations. The best focus of your technology funding campaign will depend on what the money is needed for and who you are targeting for funding.

 

Written by: Frank J Klein - CIO

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