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Squidoo plays a major role in Web 2.0 marketing. This innovative website allows authors to create a 'lens', which is a one page website that highlights a single subject. A specific lens can glean information from several sources and assemble it all together on one page so that it makes for easy viewing and reading. What makes this service even better? It's free.
A lens maker has the option of creating several lenses on one subject, concentrating on different aspects of the topic in different lenses. The other option is to create several lenses covering a wide variety of topics, reflecting the lens maker's varied interests and fields of expertise. This remarkably simple idea offers internet marketers an extraordinarily resourceful platform for leveraging their business. Content rich, informative lenses attract quality traffic, add credibility to the product by offering valuable information and also establish the author's credibility as an expert in the field.
Squidoo offers authors several tools, called modules, with which to build a lens or multiple lenses. These modules help set up separate, individual sections on the combined web space. Some of the other tools that authors can benefit from include the lens headline title, RSS subscription for readers, the author’s biographical area, a lensroll and a keyword list, also known as a tag list.
Read the article here: Using Squidoo for Web 2.0 Marketing
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