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Online social networking offers internet users a means of connecting and sharing information with other individuals and groups who share common interests and goals.
Although more popularly known as socializing forums, social networking sites also play a vital role in helping online as well as off line organizations achieve their business goals. Social networking platforms offer businesses a forum for reaching out to potential customers beyond the immediate community.
Social networking sites, especially 'friend-of-a-friend' (FOAF) social networking sites such as MySpace and Friendster, are especially designed to directly connect like minded individuals and groups. Members interact with each other using many innovative tools including discussion forums and private or public messages.
An FOAF network typically displays directories featuring people or topics that all members can browse through. Whenever you find another member with similar interests, you can send the member a message requesting to be added to their list of contacts. This gives you the opportunity to meet other like minded users from that member's network, thereby multiplying your organization’s contacts faster than you could in the real world. With every extra person you add, your network has the potential to expand exponentially.
Read the article here: What Social Networking Can do for You
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