Strategies for Turning Social Networking Contacts into Customers - Video
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Social networking sites are a great way for small and mid-sized businesses to build a customer base. There are several different types of social networking sites that are designed for different purposes, which one you choose depends on the product or service you are trying to market as well as what your ultimate goal is.
With its 150,000-person invitation-only network, ASmallWorld is an exclusive network meant only for the super rich, whereas newly launched IncBizNet is designed to be a small-business networking site. Facebook and MySapce are huge general interest networks which have primarily targeted the under 30 crowd.
Once you get your business connected to a social networking site, it's a simple process to build your contacts. But how do you turn a contact list into a client list? In reality, the better question is, how can I get contacts to turn themselves into clients?
Choosing the correct network is the key to converting contacts into loyal customers. Below are strategies that can help you turn your social network membership into an effective sales generating tool.
Grow your Contact List
It's when you have a sizeable amount of contacts, 50 to 60, that you will really be able to market effectively. How do you increase your contacts? Most sites make it easier for you to increase your contacts with built-in tools that allow you to locate classmates or former co-workers.
Read the article here: Strategies for Turning Social Networking Contacts into Customers
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