FaceBook’s Advertising and Marketing Potential - Video
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FaceBook is quickly becoming the giant of all social networking sites, and as its popularity grows, so does the marketing and advertising opportunities it offers to businesses of all sizes.
Whether you simply want to post your profile on FaceBook to gain a little extra exposure or embark on a major advertising campaign, the latest social networking phenomenon offers a number of choices.
Before you begin any marketing or advertising campaign, you should get to know your audience. On FaceBook, the majority of users will be in the 18-25 age range so you will need to appeal to a fairly hip audience. However users over 25 years are the fastest growing segment. Companies are beginning to use the site for networking with existing clients.
Although the jury is still out as to whether FaceBook ads are worth the price tag, there are a number of ways you can advertise on the website.
You can buy traditional banner ads that are placed at the top of pages. Also, you can buy flyers that can be targeted to a particular university, company, or groups. These are a way to target a specific audience and can be bought for as little as $5.
Read the article here: FaceBook’s Advertising and Marketing Potential
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