The Art of Social Network Marketing - Part 2

In the first part of this article, we looked at some of the marketing opportunities available on FaceBook and MySpace. In this part, we will examine at some of the opportunities that social bookmarking websites have to offer.

Social bookmarking websites differ significantly from social networking websites. Basically, social bookmarking websites allow users to bookmark pages online, thus increasing their popularity on that particular bookmarking website. They do, however, have a community element as users can share bookmarks and vote for and against pages. Here is a brief look at some of the most popular bookmarking sites and how they can be used for marketing.

Digg

Internet marketers have been using Digg to gain exposure for their pages for quite a while now so competition is tough. If you have a web page you think people will like you should place a Digg button on it and submit it to Digg. Every time your page is 'Dugg' the higher it will rate on Digg. If your page makes it onto the coveted front page of Digg you could see thousands of new visitors coming to your website.

Reddit

Reddit works on similar principles. Basically, Reddit users post links to content on the website and other users then give the content an up or down vote. Enough up votes and the link rises to the Reddit home page while a lot of down votes will send a webpage into obscurity.

Delicious

Delicious, formerly known as del.icio.us, allows people to store and share bookmarks online. Users also tag content to send it into user-generated categories. Again, you can add a Delicious button to your web pages that Delicious users can click if they like it. If enough people like it, it will get increased exposure and possibly enjoy a day or two of fame on Delicious and other social bookmarking websites.

Ma.gnolia

If it has a dot in the middle of the name, it has to be a social networking or social bookmarking website. Again, Ma.gnolia falls into the social bookmarking category and the principle stays the same. Add a Ma.gnolia button to your web pages and hope enough people click it for it to gain popularity.

You probably get the idea by now and there are loads of these websites out there. Adding links to these sites on your pages is easy and well worthwhile as they have millions of users. However, content is key. If you can publish content that people like you have every chance of success.

So, that is a brief rundown of some of the major social bookmarking websites. In our final article in the series we look at the marketing potential of video sharing giant YouTube and images website Flickr.

 

 

Written by: David C Skul - CEO

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