Social Media Marketing Strategies

Below are several social media marketing strategies that will help motivate you to consider Web 2.0 as a viable marketing option:

Reach Out First.

The key to successful social media marketing is determining where your target audience is and then reaching out to them…where they are.

You may have to start out in smaller communities, building brand awareness.

Remember, social media isn't about interruption. You have to prove that you can engage your audience.

Listen First.

How do you reach out? By listening first. Traditional marketing focuses on hitting a market with products and services that may or may not be relevant. It's easier because it doesn't require the up-front work.

But, if you want to be effective and relevant to a social media crowd, you have to listen first. You have to locate the psychological hot spots.

You are the Brand.

As opposed to traditional marketing where the focus was on the product, web 2.0 marketing focuses on the promoter. That's why interruption marketing doesn't work in social media. People don't care about the product until they can trust, and eventually care, about you. Your audience doesn't buy your product, they buy you.

Be active.

It's tempting to pay lip service to community interaction and jump into the marketing. It bears repeating, you must become an active participant in the community. Go slow. See what others are saying. Be alert for opportunities to provide real solutions no strings attached.

Stay Connected.

Once you get into social media marketing, it's important to stay connected with your audience and communicate regularly. Easier said than done. You have to view your efforts as an investment that will pay off later. Keep connected and you will get a payoff.

Choose Carefully.

Choose your social media sites carefully. Not all sites will be suitable for what you have to say. Even if you don't think there's a community for you business, new social media sites are popping up everyday. Keep an eye on which communities will help you meet your objectives.

Quality Counts.

Don’t sacrifice the quality of your network for quantity. The same goes for your content. Meet your audience where there are and deliver the content that will serve them best.

Don't Rush.

Don’t be in a hurry to push content for the sole purpose of getting links (i.e. link bait). Take the time to create something valuable. If you create valuable content, people will link to it.

 

Written by: David C Skul - CEO

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