Social Media Marketing - An Overview

Word-of-mouth marketing has become one of the most exciting marketing opportunities on the web. The Web 2.0 revolution has allowed web users the ability to reach across the globe to voice their opinions, connect with like minded users, and vote on the best content.

Users like good content. In fact, they want good content. Therefore, you can quickly gain buzz if you can reach above the crowd and make yourself stand out with good content.

Below is a quick overview of some of the tools available to generate buzz in the social media sphere.

Social Networking Sites

Social networking and bookmarking websites have taken the internet world by storm in the past few years. Sites like FaceBook, MySpace and Digg are now among the most visited in the world and opportunities are emerging for smart and creative marketers.

Rating Sites

If you have a good product, especially software, you can submit it to a rating site. Editors of these sites can rate and recommend your product to other visitors.

Podcasts

Podcast marketing is the publishing of audio programs on the internet with the intention of raising awareness of your product and boosting sales. This is now a cheap and easy marketing option as you can produce and publish podcasts from home at little cost.

Blogs

If you are interested in using Web 2.0 marketing to your advantage, then a blog is the place to start. You will find few successful online ventures today that don't have a blog.

A blog linked to your website that carries relevant and interesting content will increase your exposure considerably.

Widgets

Widgets are small web based applications that allow web users to interact with each other, either on your site or across sites. They are particularly popular among social networking websites like FaceBook. The sheer volume of widget development on FaceBook is staggering.

Instant Messaging and mCommerce

Today’s consumer wants information delivered fast and often while they are on the move. While instant messaging isn't a new technology it remains an extremely popular form of communication, especially on mobile devices. Websites like Twitter allow you to deliver marketing messages directly to mobile phones or via IM.

 

Written by: David C Skul - CEO

Back to Articles | Next Article | Relativity | Watch the Video

Sign Up for Our Newsletter

Do you want more? Do you want to be notified of new blog postings and other exciting developments weekly? Do you want the competitive edge over your marketplace?

Sign Up for Our Newsletter and get Free Gifts when you Sign Up and Confirm Your Subscription:

Name:
Email:

• Monthly Updates and Informative Articles and Videos from our team of experts.
• White Papers and Free Training Offers
• Special Discounts and Incentives on our Services and Products
• Special Discounts and Incentives from our Channel Partners
• Monthly Prizes and Incentives for Blog Postings
• Much, Much More

Have questions or suggestions?

Contact Us By Email:

Email :
Company:
Name:
Phone :
Site URL:
Question or Request:
	I have read and agree to the terms of service