Online Reputation Management - Blogging Best Practices - Video - Part 1

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Blogging best practices center more on the target audience and conceptual pretenses. You do still have to worry about the way the blog looks and how its audience sees it. For the most part the blogging software takes care of many of the concerns that we faced with website best practices. If you have questions about the best practices for putting together a website then please refer to my article on website best practices. I have listed several best practices and ideologies for blogging. Implementing these will help you to create the type of online reputation that you desire and aid you in managing your online reputation.

• Understand and be able to deal with the concept that your target audience is taking charge
• Understand and be able to leverage that  most people trust other consumer opinions over all others
• Understand that your marketplace is going to be talked about even if you choose not to engage in the discussion
• Blogs are not special or new. In fact, blog tools are often easier to use and understand than most free email services.
• A blog is just another tool to help establish and manage your online reputation.
•  Everyone, especially target market consumers, can quickly publish their opinion, and others can easily find it quickly
• Business blogging is publishing a message (pushing) and engaging in the conversation with your target market (pulling).
• Listen to others in the blogosphere. Start listening to what is going on in your marketplace, or consider hiring a company to monitor and report on the blogging in your target market. There are varieties of tools that can help you do this, but this part of your online reputation management is a full time job.
• Create an atmosphere of conservative creativity within your organization and define what is acceptable to blog about and what is not. Create a public disclosure policy and disclose it to your employees. Even if your company is not going to engage in blogging, you need to communicate what is acceptable and what is not acceptable to employees.
• Take time to plan your blog’s purpose and strategy after careful consideration of your target audience. Do not just start blogging. Have a concrete plan of attack and retreat if necessary.
• Do not waiver from your plan and stay on topic. Wavering makes people think you are unfocused and that you do not pay attention to detail.
• Always be authentic. Avoid embellishment or false claims. These will do more to damage your online reputation that you can imagine.
• Do not write your blog like it is a press release. A blog is an informal conversation about your content and company.
• You need to commit to blogging at least once a day. Once you get the blog established, you may be able to find someone who is already is an established blogger and willing to commit to providing content.
  
  

Read the article here: Online Reputation Management - Blogging Best Practices

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