Online Reputation Management - Blogs and Blogging

Blogs are a great first step after you have a website created to engage with your target market. They are also great ways to establish and manage your online reputation. In order to be effective, you must first understand that a blog is a push-pull style marketing approach. You will push a message out to your target audience and then they will engage you in discussion about it. This allows you to pull information from your target audience that will assist you in presenting future messages that finely target your audience and that fortify your reputation online.

You should update your blog with fresh content daily. One new post of at least 100-150 words per day should be sufficient. Splitting one 500-word article into three posts is a good way to handle the demand for new content. The need for constant updating can cause a person to become lax in their attention to detail in order to get something posted. Remember, your blog is where you have a chance to tell your story, talk about your company, present your products, present your services and interact with your target audience. You do not want your target audience to perceive you as lazy or inaccurate when they read your messages. The same attention to grammatical and spelling errors is necessary when publishing a blog as it is when publishing your website.

Your blog should also give your target audience a chance to correspond with you directly about your content. Some blog publishers disable the commenting feature in their blog. Disabling the comment feature on your blog is not something that I would recommend. If you take the time necessary to interact with your target audience, you will build trust in the marketplace, reinforce your marketing messages daily through discussion and glean invaluable market data from your reader’s comments. Daily attention to the needs of your target audience will also boost sales and personal referrals.

Everyone enjoys people that are considerate to their needs and we pick places to spend our money based on how well we are treated when we shop. The same ideologies and perceptions transfer to your online reputation as well. Your blog should offer great information, customer assistance and an easy interaction format.

You should also avoid sounding too pitchy or direct sales oriented when posting content to your blog. Online consumers are less likely to be responsive to direct marketing and aggressive sales approaches. Your goal is to be informative and educate your target audience the majority of the time. Your online reputation should be one of expertise and experience not one of the expletives generated by in your face marketing. By conducting yourself this way, your target audience will come to respect and admire your contributions. They will naturally want to know more about you. They will also be interested in what you can do for them and people that they know.

 

Written by: David C Skul - CEO

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