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With the number of mobile phone users increasing globally, mobile marketing has a huge interactive marketing potential. However, several hurdles exist that will need to be overcome. The path to mobile marketing success has its own obstacles — typical of a method still in its infancy.
It helps to consider the pros and cons of mobile marketing before taking the plunge into this new marketing arena.
Pros of Mobile Marketing
- The number of mobile users is almost double that of computer users. This means that there will be a higher penetration of devices and easier access to international consumers who can afford to buy mobile phones but not a PC.
- Cell phones are personal, portable devices that people carry with them most of the time, more so than with a laptop. Likewise, mobile phones are capable of receiving information anytime, anywhere. This makes it easier for marketers to use this medium to establish and strengthen a relationship with the customer.
- Mobile ads are typically personal, interactive, and primed to elicit a response even from on-the-go customers.
Read the article here: The Pros and Cons of Mobile Marketing
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