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While the portability, accessibility and cost-effectiveness of mobile marketing seem irresistible for businesses, great care has to be taken to prevent mobile marketing intrusiveness — also known as spam. All mobile customers are not yet receptive to receiving marketing messages on their personal devices and consider them an invasion of their privacy. If you want to be a mobile marketer, you'll have to scale this wall.
Keeping in mind that mobile marketing should focus on the user, here are a few basic mobile marketing principles:
Let the User Take the Lead
The word of the day is social networking. Many businesses are afraid of it because the power has shifted — to the users. But, we all know and understand that a mobile device is a very personal device. You will have to appeal to users, let them come to you, and allow them to decide what they want — even if you may not agree.
Change Your Mass Marketing Mindset
The "one size fits all" mentality no longer exists in the mobile marketplace. Your strategy must include ways to reach this large market while staying nimble enough to meet the needs of each user. You must allow mobile users to customize their experience within your marketing frameset — or risk losing them.
Read the article here: Mobile Marketing Principles - 4 Important Ideas
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