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Mobile marketing, as defined by The Mobile Marketing Association (MMA) is "the use of wireless media as an integrated content delivery and direct response vehicle within a cross-media marketing communications program."
Ok, so what does that mean? What this essentially means is that mobile marketing is not a single marketing channel but rather one of many media outlets. The key to mobile marketing success is being able to integrate the mobile portion with other traditional as well as digital media elements.
How to Succeed with Mobile Content
It's important for ad agencies and brands to consider several key issues, technologies and opportunities that can help leverage a mobile marketing campaign. Some of these include:
- Utilizing the advanced capabilities of today’s high- tech wireless networks and devices
- Identifying niche audiences and catering to their interests
- Presenting mobile content in a way that will attract the target audience
- Taking into consideration the interactivity among the entire wireless sphere, which includes wireless carriers and developers
Read the article here: The Basics of Mobile Marketing
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