Mobile Marketing Principles - 4 Important Ideas

While the portability, accessibility and cost-effectiveness of mobile marketing seem irresistible for businesses, great care has to be taken to prevent mobile marketing intrusiveness — also known as spam. All mobile customers are not yet receptive to receiving marketing messages on their personal devices and consider them an invasion of their privacy. If you want to be a mobile marketer, you'll have to scale this wall.

Keeping in mind that mobile marketing should focus on the user, here are a few basic mobile marketing principles:

Let the User Take the Lead

The word of the day is social networking. Many businesses are afraid of it because the power has shifted — to the users. But, we all know and understand that a mobile device is a very personal device. You will have to appeal to users, let them come to you, and allow them to decide what they want — even if you may not agree.

Change Your Mass Marketing Mindset

The "one size fits all" mentality no longer exists in the mobile marketplace. Your strategy must include ways to reach this large market while staying nimble enough to meet the needs of each user. You must allow mobile users to customize their experience within your marketing frameset — or risk losing them.

Mobile is not the Web – Treat it that Way

The Web is still primarily about a one way transaction. You visit a Website, you read the information, and you leave or maybe you buy something. If you treat the mobile market the same way, you'll get the same or worse results. Mobile users will only allow you into their space if you're truly willing to let them be in control.

What's in it for them?

This is a standard marketing axiom. What value are you offering mobile users? Do you have to convince them of the value you're offering? Or is it inherent? If users have to guess what exactly you're offering, they'll leave.

The mobile marketing space is a whole new ballgame. As a business trying to break into this market, you have to be willing to be different. The mobile medium is the fastest growing potential marketing space. Will you be ready?

 

Written by: David C Skul - CEO

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