Mobile Marketing Agility

Mobile marketing is replacing traditional marketing tactics when it comes to reaching out to a target base directly. Cold calling is too intrusive. Email is filtered. Direct mail is thrown out.

Mobile marketing is a marketing technique where businesses communicate with customers through their cell phone, making mobile marketing more agile and direct than any conventional marketing method.

Consider the time and resources it takes to get a print or TV marketing campaign off the ground. For mainstream campaigns, you will need an ad agency that will help create the campaign. Then, you'll need to create specific content, book appropriate airtime, pitch print publications, and hope that you get featured.

This process can take months and costs thousands of dollars, maybe more. That's what makes mobile marketing so appealing…its immediate, direct impact.

Advertisers get the advantage of delivering content-rich messages, which include text, pictures, sound and video. Customers, on the other hand, have the choice of accepting or rejecting any incoming message and can also choose to unsubscribe from the service anytime.

Another huge plus for mobile marketing is that it's measurable.

Businesses receive real time reports including information on when messages were delivered, which messages were not delivered, which messages were opened, and which recipients chose to reject the message.               

Along with mobile marketing’s potential to deliver content quickly, it's also the sheer number of mobile phone subscribers that makes it so appealing. That's why mobile marketing is in position to become one of the most significant and powerful marketing mediums in the world.

However, mobile marketing has its challenges. Because of user volume and immediacy, there's more opportunity for bad marketers to do…bad marketing. Email users have gone numb to marketing messages.

Regular telephone users can block marketers. Just like with phone and email, there's the real threat that laws will prohibit future marketing.

As always, delivering informative content and only using opt-in subscribers will be the key to success in the agile mobile market place.

 

Written by: David C Skul - CEO

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